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BBA (Marketing and Supply Chain Management Honours/Honours with Research) - Overview

 

 

 

Why choose this Course?

Integrated Business Focus: This program offers a unique combination of marketing insights and supply chain strategies, preparing students to manage brand value and operational efficiency simultaneously.
Research and Innovation-Oriented: With an Honours or Research track, students are encouraged to undertake independent research projects and gain deeper academic and practical exposure.
Industry-Aligned Curriculum: Designed in consultation with industry experts, the course emphasizes real-world applications, case studies, and experiential learning.

What you will learn?

Core Marketing Concepts: Understand consumer behavior, digital marketing, brand management, sales strategy, and integrated marketing communication.
Business Intelligence and Strategy: Gain hands-on skills in data interpretation, business decision-making, and strategic planning through tools, simulations, and research.

Career Prospectus

Corporate Marketing & Brand Management: Pursue roles in brand strategy, digital marketing, market research, or advertising across sectors.
Entrepreneurship & Startups: Leverage business and logistics expertise to launch ventures in e-commerce, retail, or supply-driven platforms.
Research and Higher Studies: Pursue MBA, MSc in Marketing or Logistics, or research-based postgraduate programs in India or abroad.
Consulting & Business Development: Work in business strategy, marketing consultancy, or supply chain optimization roles with multinational firms or startups.
Supply Chain & Operations Roles: Join leading companies as supply chain analysts, logistics coordinators, procurement officers, or operations planners.
CHRIST
(Deemed to be University)

Bangalore Yeshwanthpur Campus, Nagasandra, Near Tumkur Road, Bangalore, Karnataka-560073

Tel: +91 806989 6666

Email: mail.yeshwanthpur@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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