The Digital Media with Analytics program at Bengaluru Yeshwantpur Campus is a cutting-edge master's degree designed to equip students with the skills necessary to thrive in today's data-driven digital landscape. Aligned with the principles of the New Education Policy (NEP), this interdisciplinary program merges digital media technology with data analytics.
Graduates of this program will be well-prepared for a wide range of in-demand careers, including AI research and development, data journalism, data analysis, digital content creation, digital marketing, UI/UX design, and more. 

By fostering innovative thinking and strategic decision-making, this program aligns with the United Nations Sustainable Development Goals, preparing students to address global challenges and contribute to a sustainable future.
This two-year master's degree offers advanced learning opportunities and equips students with the practical skills and theoretical knowledge required to excel in the dynamic field of digital media.

This comprehensive media Programme aims to equip students with a diverse skill set and critical thinking abilities to excel in the dynamic landscape of media and Communication Psychology. Throughout the program, students will cultivate expertise in storytelling, photography, broadcast media, multimedia production, editing, advertising, digital media, public relations, and Psychology disciplines. Starting with the foundations of Psychology, students will be studying personality, Brain behaviour, Cognitive processes, Developmental stages and diverse electives to achieve specialization within the graduate programme. The programme aims to foster critical thinking, enabling students to analyze, create, and disseminate Media content and psychological concepts across many platforms. Students will emerge prepared to navigate the multifaceted realms of media and Psychology while equipped with the technical skills and

analytical prowess necessary for success in this ever-evolving field. In today's rapidly evolving media landscape, staying relevant and competitive requires a nimble approach to learning. The media industry is continuously transforming, heavily influenced by technological advancements and shifting consumer behaviors. Proficiency in multimedia storytelling, data analytics, and audience engagement strategies is paramount. Moreover, a firm grasp of emerging technologies, such as virtual and augmented reality, artificial intelligence, and immersive media, will be increasingly crucial. An emphasis on continuous learning, critical thinking, and a proactive approach to mastering new tools and trends will be indispensable for students aiming to thrive in the ever-changing professional environment.