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BBA (Finance and Marketing Analytics/Honours/Honours with Research) - Overview

Why choose this Course?

Specialized and Industry-Oriented: The program uniquely integrates finance and marketing with analytics, preparing students for data-driven decision-making in dynamic business environments.
Experiential and Research-Focused: Offers hands-on learning through live projects, case studies, and research opportunities in financial modeling and consumer analytics.
Career-Ready Skillset: Designed in alignment with evolving industry demands to build strong analytical, strategic, and problem-solving capabilities.

What you will learn?

Core Concepts in Finance and Marketing: Understand financial management, investment analysis, digital marketing, and consumer behavior.
Analytical Tools and Techniques: Gain proficiency in data visualization, statistical modeling, predictive analytics, and tools such as Excel, R, Python, and Power BI.
Strategic and Ethical Decision-Making: Learn how to apply analytics in formulating strategic initiatives while maintaining ethical standards and regulatory compliance.

Career Prospectus

Financial and Marketing Analyst Roles: Pursue careers in investment analysis, financial planning, digital marketing analytics, and campaign performance tracking.
Business Intelligence and Consulting: Work as data consultants or business analysts across sectors including banking, FMCG, e-commerce, and consulting firms.
Higher Education and Certifications: Prepare for advanced studies such as MBA, CFA, or specialized programs in data science and business analytics.
Entrepreneurship and Start-ups: Leverage analytical expertise to launch ventures in FinTech, digital marketing, or data-driven services.
Research and Policy Advisory: Engage in applied research or policy analysis for corporates, think tanks, or regulatory institutions.
CHRIST
(Deemed to be University)

Bangalore Yeshwanthpur Campus, Nagasandra, Near Tumkur Road, Bangalore, Karnataka-560073

Tel: +91 806989 6666

Email: mail.yeshwanthpur@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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