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Bachelor of Business Administration (BBA) (Finance and Marketing Analytics/Honours/Honours with Research) - Overview

The course offers the students opportunity to learn various aspects of finance and marketing analytics which has a define edge related to specialization in analytics which provides a meaningful insight for decision making. The program makes the students analyse finance and marketing data and take effective decision on the challenges of the global economy. Students will acquire the skill and acquire the skills and knowledge to meet the challenges of the changing business environment embedded with courses like Business analytics, Python, Data mining etc. In addition to developing research skills, students pursuing their 4th year in Honours with research will also be eligible to apply for PhD programs around the world.

 

Why choose this Programme?

What you will learn?

Gain hands-on proficiency in industry-leading tools including Python, R, SQL, Tableau, and Power BI to collect, analyse, and present data with precision and clarity.
Apply analytical frameworks and strategic models to live business challenges through case studies, industry projects, and internship experiences.
Develop a cross-functional, industry-agnostic skill set that enables you to contribute meaningfully in sectors ranging from technology and finance to retail, consulting, and beyond.
Develop the confidence and competence to move beyond intuition — using data, evidence, and analytical reasoning to make informed and impactful business decisions.
Transform complex datasets into compelling visual stories and actionable insights that influence decisions at every level of an organisation.
Present findings, strategies, and recommendations clearly and persuasively to diverse stakeholders through reports, dashboards, and presentations.

Course Modules

Career Prospectus

Data Analyst
Financial Analyst
Marketing Analyst
Business Intelligence Specialist
CHRIST
(Deemed to be University)

Bangalore Yeshwanthpur Campus, Nagasandra, Near Tumkur Road, Bangalore, Karnataka-560073

Tel: +91 806989 6666

Email: mail.yeshwanthpur@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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