Dr ARUNA P
PGDBA, MCom, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
Sl.No. Title Name of Journal / Vol. No. / Issue No. / Page Nos ISSN No. Date Published
1 Decoding millennials online apparel shopping: the role of e‑commerce experience as a mediator and income as a moderator Decision / / / - 2197-1722 24-Feb-2025
2 Impact Of Digitalization And Changing Consumer Preferences And Choices On Virtual Shopping Of Retail Sector In Bangalore International Journal of Professional Business Review / 7 / 4 / 1 - 16 2525-3654 01-Nov-2022
3 Factors Affecting The Competitive Capability Of Small And Medium Women Entrepreneurs International Journal of Advanced Science and Technology / 29 / 5 / 574 - 584 2005-4238 28-Mar-2020
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 Enhancing and Predicting Digital Consumer Behavior with AI ARUNA P 9798369344538 /
2 Green Economy and Renewable Energy Transitions for Sustainable Development POOJA JAIN,ARUNA P,GEETANJALI PURSWANI,RUI ALEXANDRE CASTANHO 9798369312971 /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 World Managment Conference 2025 Conference Enhancing customer equity through Dynamic Brand Experience: The Mediating Role of Brand Relationship and purchase intention Presenter) Chandragupt Institute of Management PatnaPatna 27/06/2025
2 National Seminar -2025 on Ethics and Business for Sustainable World Seminar AI-Driven Sustainability and Business Innovation in Electric Vehicles: Advancing Environmental Impact and Efficiency Presenter) Marian Institute of Management 31/01/2025
3 International Conference Ontechnology Disruption In Businessand Tourism: Decisive Strategies Conference Exploring consumer behaviour in online shopping: A Bibliometric and Framework - Based -systematic review of AR, VR and Chatbots Presenter) Christ UniversityBangalore 24/01/2025
4 10th International Conference on Paramount Business Transformation Conference The Availability Trap: How the Availability Bias and Fitness Influencers Mould Followers? Behaviour Presenter) SRM Institue of Science and TechnologyKattankulathur 18/03/2024
5 International Conference : Global Progress, Local Actions: Aligning Business and Management Practices With SDG Agendas Conference Organizer) Christ University 19/02/2024
6 INTERNATIONAL CONFERENCE: "Global Progress , Local Actions : Aligning Business and Management Practices with SDG Agendas? Conference E-Style Symphony: Examining the mediating role of Shopping Experience in shaping the Online Apparel Purchase Intention among Millennials Presenter) Christ UniversityBengaluru 19/02/2024
7 International Conference on Advances in Management Practices (ICAMP 2023) Conference Decoding the Digital Shopper: A Systematic Literature Review of Online Buying Behavior and Purchase Intention Presenter) Jagan Institute of Management studies Technical Campus (JIMS)Delhi 16/12/2023
8 3 Pritam Singh Memorial (PRISM) Conference 2023 Conference Assessment of validity and reliability of factors which impact millennial customer satisfaction towards online apparel purchase Presenter) Birla Institute of Management TechnologyGreater Noida, India 17/11/2023
9 13th National Conference on Business Research, Innovation & Technology Conference Entrepreneurship Orientation and Performance of Women Entrepreneurs of SMES?: As an Intermediary to Competitive Advantage for Sustainability Presenter) Apeejay School of ManagementDwarka 24/06/2022
10 International Conference on BUILDING RESILIENCE FOR SUSTAINABLE INDUSTRY 4.0: A SOCIOLOGICAL, ECONOMIC, TECHNOLOGICAL AND MANAGERIAL INTEGRATION Conference An Empirical Study on the Impact of the Working Capital Management Practices on the Manufacturing MSMEs Bangalore during the pandemic on 'BUILDING RESILIENCE FOR SUSTAINABLE INDUSTRY 4.0: A SOCIOLOGICAL, ECONOMIC, TECHNOLOGICAL AND MANAGERIAL INTEGRATION Presenter) JAIN Deemed to be UniversityBangalore 06/05/2022
11 Virtual International conference on Re-Inventing Business Through Digitalization and Innovation Conference Survival Strategies Adopted By The Msmes To Combat The Working Capital Management Problems Encountered During The Pandemic - A Descriptive Paper Presenter) Kristu Jayanti CollegeEnglish 28/03/2022
12 Virtual international conference on business transformation opportunities and challenges Conference The Impact of Entrepreneurial Self efficacy, Curriculum and Gender on Entrepreneurial Intention of University Students in 21st Century Presenter) JAIN Deemed to be UniversityBangalore 10/03/2021
13 Virtual international conference on Leveraging Business opportunities in the post COVID 19 world Conference A study on challenges faced and measures incorporated by small businesses during the pandemic of Covid -19 Presenter) Kristu Jayanti CollegeBangalore 28/01/2021
14 National Webinar on Navigating turbulent Times - Economic Revival Strategies Post Covid 19 Conference Panorama of IT Employees on Work life interface Harmonious integration - A Multi Methodology Presenter) Mount Carmel College, AutonomousBangalore 20/01/2021
15 National Conference on Public Private Partnership in Agriculture for Sustainable Development Conference Factors Influencing the Youth's Inclination towards Agricultural Entrepreneurship Presenter) PG Centre, KadurKadur 11/03/2020
16 Public Private Partnership in Agriculture for Sustainable Development Conference Agricultural Entrepreneurship Keynote Speaker) PG Centre, Kuvempu University, KadurKadur 11/03/2020
17 Young Scholar's Forum on Futuristic India:New Phases of Globalization Symposium Participant) Jyothi Nivas College Autonomous Post Graduate CentreBangalore 06/03/2020
18 National Conference on Emerging Trends in Business Conference Factors Affecting Competitive Capability: A Case of Small and Medium women Entrepreneurs Presenter) Christ UniversityBangalore 27/02/2020
19 International Conference on "Creativity, Innovation and Technology as a Strategy for Global Business Conference Environmental Accounting Disclosure and Reporting Practices Presenter) St.Francis De Sales College, BengaluruBengaluru 23/01/2019
20 International Conference on "Creativity, Innovation and Technology as a Strategy for Global Business Conference The Financial Analysis of State bank of India Pre and Post mega merger-A Comparative Study Presenter) ST. Francis De Sales CollegeBangalore 23/01/2019
21 National Conference on "The Digital World: Emerging Trends in Managment, Chemistry, IT, Literary and Cultural Studies" Conference FINTECH: Ushering - in a Digital Revolution Presenter) Jyothi Nivas College AutonomousBangalore 27/09/2018
22 National Conference on Innovative and Emerging trends in Business Conference Role of RBI and Financial Institutions in Development of Women Entrepreneurs Presenter) Christ University 22/01/2018
23 National Conference on Innovative and Emerging trends in Business Conference Women and Entrepreneurship - A Journey through hurdles, Govt. Initiatives and Training Programmes with special reference to the rural segment Presenter) Christ College of Science and ManagementKolar, Karnataka 22/01/2018
24 National Seminar on Emerging issues in Commerce Seminar Schemes, Plans and Policies for Entrepreneurs Presenter) The National College, JayanagarBengaluru 30/08/2016
25 National Conference on Emerging Trends in Business Conference A Study on Values in Ambush Marketing Strategy- In the context of Ethical And Unethical Practice Presenter) Christ UniversityBangalore 07/03/2011
26 Talent management Strategies in a Globalized cont Participant) Acharya Tulsi National College of Commerce, Shivamoga -
27 National Seminar on Entrepreneurship: Challenges a Participant) St. Francis De Sales College -
28 Implications on Constitutional Amendment of GST on Participant) Federation of Karnataka Chambers of Commerce and Industry -
29 Seminar An Empirical Study on Determinants of Investment Decisions of Individual Investors- with Special reference to Bank Employees Presenter) Christ UniversityPeermade, Kerala -
30 Conference Prospects and Challenges of Women Entrepreneurs and Schemes leading to Economic Growth and Sustainability in India influencing the Global Economy Presenter) Christ UniversityMysore -
Invited Talks
Sl.No. Titel of the Program Name of the Program Date Name of the Institution
1 Environmentalism as a life style choice Holistic Eduction Development 31/10/2017 Christ (Deemed to be University)
2 Service learning as a pedagogy Quality Improvement Programme on ?Teaching, Learning and Evaluation? 24/05/2017 Christ (Deemed to be University)
MPhil/PhD Guided/Adjudicated
Sl.No. Title Name of Student Institution Role Status Month Year
1 IMPACT OF DYNAMIC BRAND EXPERIENCE AND CUSTOMER EQUITY ON PURCHASE INTENTION OF CUSTOMERS IN THE BEAUTY INDUSTRY SAYANI BISWAS Christ University Supervisor Ongoing April 2021
2 DETERMINANTS OF AUGMENTED CUSTOMER EXPERIENCE IN RETAIL SECTOR WITH SPECIAL REFERENCE TO VIRTUAL BUYING EXPERIENCE SOWMYA GAYATHRI P S Christ University Supervisor Awarded June 2025
3

DETERMINANTS OF PURCHASE INTENTION OF MILLENNIALS FOR APPAREL IN E-SHOPPING PLATFORMS

AMITA VENKATESH Christ University Supervisor Ongoing March 2022
Patents
Sl.No. Title of Invention Inventor(s) Filing Date
1 SYSTEM FOR AUGMENTED CUSTOMER EXPERIENCE IN RETAIL SECTOR WITH VIRTUAL BUYING EXPERIENCE ARUNA P 29-Apr-2024
2 Employee development and training as a tool for improving employee performance in an organization GANGU NAIDU MANDALA,KARTHICK C ,SOUMYA V,ARUNA P,DR. REKHA N PATIL, DR. RICHA VERMA,DR.PUNAMKUMAR HINGE,DR. PAYAL MAHENDRASINH MAHIDA,DR.PRITI BAHETI,SHILPA S HIREGOUDAR,DR. K. SIVAPERUMAL, DR. REKHA N PATIL,. DR. RICHA VERMA, DR.PRITI BAHETI 02-May-2022
Research Project
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Efficacy of Women Entrepreneurs Schemes in Tamil Nadu MYNAVATHI L, ARUNA P Internal
2 Tech4All Enabling persons with disabilities for a career in Financial, Accounting and Banking THERESA NITHILA VINCENT, GIRISH S,RAGHUNANDAN G,MYNAVATHI L,NATCHIMUTHU N,ARUNA P,ANUSHA SRINIVASAN IYER,LAKSHMI B,HARESH R,KRISHNA PRASATH S,SUNIL M P Cheshire Disability Trust, Bangalore External
Workshop/FDP/Training programme
Sl.No. Name of the Workshop/FDP/Training programme Name of Organiser Level Role Date
1 Mastering the Art of Creating Online Course Centre for Digital Learning,  Institutional Participant 16/06/2025
2 Faculty Development Programme 2025 Human Resource development Centre,  Institutional Participant 19/05/2025
3 MOOC on MOOCs: A Digital Learning Playbook IIMB, Bangalore, IIMBx Bangalore National Participant 01/05/2025
4 Empowering Educators for the Digital Future IIMBx Digital Learning Foundation , IIMB, Bangalore National Participant 26/04/2025
5 Learn Python 1 COURSERA, Scrimba International Participant 01/02/2025
6 Excel for Beginners: Introduction to Spreadsheets COURSERA, Unity Instructor International Participant 27/01/2025
7 Financial Planning for Young Adults COURSERA, UNIVERSITY OF ILLINOIS International Participant 05/01/2025
8 Innovative Teaching Methods and Technologies in the Digital Era S.E.A College of Science, Commerce and Arts, S.E.A College of Science, Commerce and Arts National Invited Resource Person/Trainer 11/07/2024
9 Pre-Conference Workshop on the topic "Scale Development and Validation" Department of Commerce,Christ University ,  National Participant 19/02/2024
10 Faculty Development Program on "Effective Teaching Techniques in Classroom" ST. ANNE?S ARTS AND SCIENCE COLLEGE,  National Participant 22/09/2023
11 FDP on Contemporary Research Methods in Finance Alliance School of Business, Alliance University National Participant 12/06/2023
12 Understanding Research Methods COURSERA, University of London International Participant 21/06/2021
13 Research methodology and data analytics Maxrein International Research Foundation, Maxrein International Research Foundation National Participant 26/07/2020
14 Statistical Application using SPSS software G L Research Academy, G L Research Academy National Participant 03/07/2020
15 Essentials of Entrepreneurship:Thinking and Action Coursera, UCI Division of Continuing Education International Participant 24/04/2020
16 Learning to Teach Online UNSW Sydney,Coursera, UNSW Sydney International Participant 13/04/2020
17 QIP on Innovative Pedagogic Practices, Research and Consultancy Academic Staff College,  Participant 20/05/2019
18 30M Training 30M Training, and powered by Media Studies & IT Services,  Institutional Participant 12/12/2018
19 30M Training 30M Training, and powered by Media Studies & IT Services,  Institutional Participant 11/12/2018
20 QIP on Frontier areas in Commerce and Curriculum updation Academic Staff College,  Participant 21/05/2018
21 Gnana Samanvaya Department of Commerce, Christ Deemed to be University,  Regional Organiser & Presenter 28/02/2018
22 QIP on Research and Technology in Commerce CU-Academic Staff College,  Participant 26/10/2017
23 QIP on Teaching, Learning and Evaluation CU-Academic Staff College,  Participant 22/05/2017
24 QIP on Teaching, Learning and Evaluation CU-Academic Staff College,  Presenter 22/05/2017
25 Data Analysis using SPSS Centre for Advanced Research and Training(CART),  National Participant 24/10/2016
26 Quality Improvement Program CU-Academic Staff College,  Participant 23/09/2016
27 Quality Improvement Program on Paradigms in Research CU-Academic Staff College,  Participant 30/09/2015
28 Transitions in Concepts and Practices in Commerce and Management Christ University Academic Staff College,  Participant 14/03/2015
29 FDP on Case Analysis and Research Methodology Jain University, Jain University Regional Participant 19/02/2015
30 QIP on Contemprary Development in Commerce and Business Department of Commerce, Christ University,  Participant 18/03/2014
31 "Academic Publishing: Publishing Research Work and Using Statistics in Research" Department of Hotel Management, Christ University,  National Participant 13/11/2013
32 SAP 01- END USER COURSE Christ University, Bangalore,  Institutional Participant 05/08/2013
33 Data analysis using SPSS Centre for Advanced Research and Training , Christ University, Bangalore,  National Participant 16/05/2013
34 Modern Trends in Research Methodology Part-II Research Cell, SBRR Mahajana First Grade College,Jayalakshmipuram, Mysore 570012,  Regional Participant 16/04/2013
35 Research Workshop Department of Commerce, Christ University,  Institutional Participant 21/03/2013
36 Data Management with Excel Department of Commerce, Christ University,  Institutional Participant 20/03/2013
37 IFRS- Workshop Department of Commerce, Christ University,  Institutional Participant 24/01/2013
38 Effective Classroom Communication and Teaching Skills for college teachers Centre for Education Beyond Curriculum, Christ university, Bangalore,  Institutional Participant 11/05/2011
39 Quality Maintenance and Sustenance in Higher Education Internal Quality Assurance Cell of Acharya Tulsi National college of commerce, Shivamogga,  Regional Participant 31/10/2007
Awards/Achievements/Others
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Gold Medal Awarded Gold Medal for securing first rank in M com Kuvempu University Jan 2007
2 I Rank Secured first rank in M com Kuvempu University Jan 2007
3 I Rank Secured first rank in P G Diploma in Business Administration Kuvempu University Feb 2008
4 UGC-NET University Grand Commission JUNE 2012
5 Second place in Staff Throw ball Match Staff Sports and Games Department of Physical Education, CHRIST 20 December 2018
6 HED Trainer Environmentalism as a life style choice CHRIST(Deemed to be University) 10 November 2018
7 HED Trainer HED trainer for the topic, 'Emerging as a Leader' CHRIST(Deemed to be University) 04 October 2019
8 Best Paper Award Panorama of IT Employees on work life interface Harmonious Integration - Multi Methodology Mount Carmel College, Autonomous 20 January 2021
9 Best Paper Award 13th National Conference on Business Research, Innovation & Technology (Technical Session: Marketing) Apeejay School Of Management 24 June 2022
10 CISI Level 1 Introduction to Securities & Investment (International) English Chartered Institute for Securities and investment 04 August 2022